Welcome to Circonus’ headquarters for brand guidelines and assets
The Circonus logo consists of an icon and wordmark. To ensure consistency and recognition, please use only the accepted versions below; don’t edit, distort, or recolor the logo.
In cases where the Circonus brand has already been established, use of the icon without the wordmark is acceptable. Note that while the icon can exist without the wordmark, the wordmark cannot exist without the icon.
The minimum whitespace around the logo is the half height of the icon.
A minimum height of 29px in digital or 10mm in print ensures legibility of the logo and icon.
Circonus’ official palette includes the colors within our logo as well as a variety of supporting colors.
The Circonus identity colors are the four distinct hues used within our logo.
Circonus’ main accent color is teal. This color is used for links, buttons, and decorative elements throughout the website.
Beyond our identity and accent colors, we use a variety of other hues to enrich the brand experience. Orange provides the greatest contrast to the other colors within our palette and is reserved for highest-priority action items.
Dark Grayish Blue
Medium Grayish Blue
Light Grayish Blue
Circonus uses the Font Awesome Pro icon set. For icons of larger size, we prefer the “Light” weight and, on white backgrounds, will embellish them with an offset light, gradient-filled circle. For smaller size icons, we prefer “Regular” weight and no embellishment.
For larger headings (h1, h2, h3), we use Roboto Slab, Regular Weight.
An h1 Heading
An h2 Heading
Circonus’ official font for body text and smaller headings (h3, h4, h5, h6) is Open Sans.
An h3 Heading
An h4 Heading
An h5 Heading
An h6 Heading
The is example body text. Sometimes it is bold or italic.
Both of these fonts can be downloaded or referenced via Google Fonts.
Illustration helps us to visualize abstract principles related to machine data intelligence.
Waves, dots, grids, spikes, and heatmaps — these types of shapes communicate the magnitude and complexity of data we collect and analyze. For more intricate illustrations, we avoid placing text over areas which might impair legibility.
Circonus supports the use of photography to accompany brand messaging so long as it adheres to the following criteria.
- Humans should be depicted within tidy, well-lit office environments.
- Preferred attire is business casual, but the occasional t-shirt or hoodie is acceptable.
- Facial expressions should be focused or cheerful, and always natural.
- Avoid the use of desaturated or grayscale photos, or those with any obvious color filters.
- Avoid close-ups of faces.
Words within our vocabulary that receive specific spelling and casing:
- Machine Data Intelligence, or MDI
- Circonus Analytics Query Language, or CAQL