Resources • Success Stories

Xandr uses Circonus data for predictive analytics and anomaly and fraud detection

Xandr used Circonus as a drop-in replacement for Graphite in order to optimize infrastructure resources and performance.

Xandr Logo
  • INDUSTRY
    AdTech
  • HEADQUARTERS
    New York
  • CUSTOMER SINCE
    2017
  • REGIONS
    North America

Challenge

Xandr is a demand-side platform that conducts real-time, millisecond auctions for digital advertising. Any latency dramatically impacts the effectiveness of the service. Xandr was using a very fragile Graphite/Whisper deployment that could not handle the scale or performance requirements and provided no redundancy. It was incredibly painful and time-consuming to maintain.

Solution

Xandr was able to use Circonus as a seamless drop-in replacement for Graphite with integration to all the existing Grafana dashboards. Circonus is deployed directly in Xandr’s data centers as the volume of telemetry data is untenable to send over the public internet.

Results

  • Xandr now uses Circonus to collect and analyze 250 million metrics every minute. This data is used for predictive analytics, anomaly detection, fraud detection, etc.
  • Xandr was able to reduce its infrastructure from 104 nodes to 26 nodes and reduce its support staff from 2 FTEs to ¼ FTE, a 75%+ cost savings annually. Resources were redeployed to higher-value initiatives and the satisfaction of the DevOps team was greatly improved.
  • The solution has been delivering exceptional performance at scale for over 3 years.

Advanced analytics

Real-time streaming analytics support accurate and timely operational and business intelligence.

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Real-time alerts

Highly reliable, low latency threshold alerting ensures system, service and sensor quality across your networks. Real-time intelligence enables rapid remediation, powering optimal user experiences and business outcomes.

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Easy API integration

As your network and needs evolve, making adjustments is seamless. Easily adjust and customize the UI and extend services with third-party tools like Python, Ruby, or Java.

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